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Providing
our clients with the highest level of service and results-oriented
work are our main objectives. To ensure
that they are met, we adhere to a firm set of principles in
all of our professional relationships.
Relationship
With Clients
To deliver completely professional and thorough service in every
aspect of our relationship.
To steward client dollars as if they were our own.
To make recommendations that will benefit the client, instead
of
doing only what the client asks for.
To create programs that meet defined client objectives instead
of fulfilling creative ego trips.
To have the professional pride to create and the courage to
present fresh, innovative solutions to creative
challenges; instead of a "safe, middle
of the road" solution that "we know the client will
buy."
To accept client criticism or rejection of programs with good
grace.
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Relationship
Among Staff
To recognize each other as personal equals regardless
of title
or position.
To expect those in authority to request, direct, and
explain, rather
than dictate, order and command.
To comply with requests or directions of others who, by virtue
of position, are in authority.
To take the initiative in offering help to others instead of waiting
to be asked.
To be dependent on each other as teammates working toward
a common goal, instead of "loners" working
toward self-importance.
To exercise the right of dissent with any individual within
the company, no matter what their position
and accept
with maturity and grace,
the ultimate solution to the disagreement.
To expect and receive the rewards of personal
satisfaction,
financial compensation and professional growth commensurate
with individual contribution to
the company's
growth.
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Relationship
With the Trade
To be fair, objective and straightforward in all our
dealings
with the trade.
To treat all media and trade representatives with respect.
To persuade suppliers to meet impossible deadlines
through logic
and reason, instead of through coercion
and demands.
To recognize that all trade people are our allies without whom
we could not exist.
To expect and receive the highest quality obtainable, commensurate
with the price paid.
To execute prompt and timely payment.
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Our Philosophy