Articles

Below you will find several helpful articles written by Mary Clark, President of Zuva Marketing.
These articles contain valuable information on various aspects of media planning, selection
and buying. The information in these articles will help give you a better understanding of the advertising industry and process.

 We hope you find these articles helpful and we would love to hear about further topics you
would like covered in this area. Feel free to send suggestions to info@zuvamarketing.com

Article #1 "Value Added and Innovative Media Buying Ideas"

Article #2 "Advertising Evaluation: Radio, Television, and Cable"

Article #3 "Advertising Evaluation: Newspaper and Outdoor"

Article #4 "Outdoor Campaign Basics"

Article #5 "Negotiating in the World of Advertising" written by Mary Clark,
                President, for "Flourish" Magazine

Article #6 "Selecting an Agency: Important Considerations When Shopping
                 for an Advertising or Marketing Agency"

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